Crafted by decades of experience in the most remote fisheries in the world, the Nomad Design Atlas 70 Squarebill Crankbait is a battle-ready crankbait that delivers unmatched durability and fish catching action. Featuring a unique body shape that required countless hours of trial and error to perfect, the Atlas Squarebill produces maximum rolling action and wiggle, even at very low retrieve speeds, which tantalizes fish into biting. The reinforced squarebill bill design also allows it to deflect off the stickiest cover and hard structures with ease, giving you the ability to fish anywhere the big ones are hiding. The Atlas Squarebill is made from a special formula HD ABS resin as well that is much stronger than any other plastic used for lure production so you can fish in any environment and for the most aggressive species.

Internally, the Atlas Squarebill is equipped with a weight transfer system that not only provides additional casting distance but a super loud rattle that attracts predators in murky water and low light conditions. Highly detailed 3D gills, 3D eyes, and custom paint jobs also deliver an extra level of realism to help fool some of those wary and pressured fish. Armed with two razor sharp BKK treble hooks and finished with Nomad’s Triple Shield Protection, three final coats of super tough clear resin on the outside, the Nomad Design Atlas 70 Squarebill Crankbait is not only going to catch a lot of fish but is going to outlast all the other crankbaits in your tackle box.