Completely redesigned from front to back, the new Snag Proof Phat Frog features a flatter profile to help it track smoothly through the weeds with legs that are set farther back for improved hook-up ratios and terrific walkability. Built with a new injection process each Phat frog is made with a consistent shape and super soft hollow body, so they collapse easily to expose the razor-sharp hooks. Snag Proof’s new machine welded line tie eliminates the gap that previously existed, so there is no chance of losing fish from slick braided lines slipping.

Engineered with a rear button weight to keep the frog in a heads-up position, the Phat frog always has the optimal posture to produce maximum action and the weight will never fall out. An innovative water evacuation system naturally expels any water infiltration during a cast for unbeatable buoyancy and consistent performance. Designed and created in the USA by internationally renowned and award-winning lure designer Andrew Gardner, the Snag Proof Phat Frog is available in new paint designs that cover 360-degrees of the frog body so every angle the fish can see is covered.